National 4-H Council is thrilled to announce that we will be partnering with the nation’s leading rural lifestyle retailer Tractor Supply Company (TSC) to implement a national Paper Clover Promotion! We are excited to announce that they have agreed to pilot Paper Clover in all of their 900 stores from March 26 to April 18. TSC has locations in 44 states so this will allow us to reach every corner of the continental US. The local TSC is located at 1132 Old Brevard Road, Asheville, NC 28806.
The Paper Clover Promotion is a consumer-driven fundraising promotion where a retailer sells paper representations of the 4-H clover to their customers for $1 or more at the register. National 4-H Council has piloted this program with Southern States Cooperative (SSC) and AGWAY stores (farm and feed supply dealers on the east coast) for the last three years; it has been a successful, turn-key approach to raise unrestricted funds for county 4-H programs.
From March 26 to April 18, TSC will partner with Council to run our first national scale Paper Clover Promotion. Sixty percent of each paper clover sold/customer donation will go directly to the county 4-H program in which it was raised, 5 percent will go the 1862 state 4-H office/foundation, and 5 percent will go the partner 1890 institutions that have 4-H programs.
Publicizing the Paper Clover Promotion locally is the best way of increasing results! We are encouraging all of our 4-H Clubs to become involved in promoting this wonderful opportunity!